The Institute mission is to defend, promote and give proper value to true original Italian productions.
The Istituto has been the only national organisation member of the CNEL (National Council for Economy and Labour) for the scope of defence, promotion and proper appreciation on Made in Italy products since 2004.
Over the years the Istituto has made various proposals for legislation to safeguard Italian productions.
In order to provide a way to properly appreciate real Italian productions, the 100% Made in Italy Certification has therefore been introduced.
La Piazza, Il Salotto Buono - is a project to give new life to city centres in small towns.
The Ethical Code for Made in Italy productions has been introduced to provide a wider consistency to all factors behind the product realisation.
A number of initiatives has been activated to help the internationalisation of Italian companies:
A variety of communication tools have been created:
National and international awards have also been established: